In 2015, under the global economic downturn, yizhimi cultivated Israel into the largest export market, with a growth rate of more than 30%, and also entered European markets with higher thresholds such as France and Spain
Izumi said that Turkey was the largest export market of Izumi injection molding machines in 2014. However, due to the parliamentary election and the deepening influence of terrorist organizations in Syria and surrounding areas, Turkey's economy has entered the worst state in recent ten years, and the orders of izmi in Turkey also fell last year
however, the Middle East market, which is also politically and economically unstable, has "suddenly sprung up", with strong manufacturing demand, and even more potential than traditional markets such as Europe, Southeast Asia and South America. Among them, the Israeli market has the fastest growth rate, more than 30%, and has successfully replaced the Turkish market, becoming the largest export market of izmi. Izmi has also become the largest brand of Chinese injection molding machines in the Israeli market
Izumi said that it began to enter the Israeli market in 2009, and its sales volume has been equal to that of well-known plastic machine brands in China in previous years
Izumi explained that local agents in Israel provide extreme customer service to maintain customer stickiness and loyalty. Zhang Tao, deputy general manager of yizhimi, said, "most of the time, spare parts are usually transported by sea, but when in urgent need, the agent will require air transportation, even if he will share the freight. This concept of serving customers is very good. Problems with the machine are inevitable, but whether it can be solved for customers as soon as possible is the most critical."
in 2015, yizhimi also began to grow significantly in the Western European market
"there are many reasons for Western Europe to accept Chinese plastic machinery", Zhang Tao explained that the overall technical level and quality level of Chinese plastic machinery have improved, and its influence in the global market has also increased. At present, in large-scale international exhibitions, the promotion of Chinese machines is even stronger than that of Japanese machines. Therefore, more and more European customers also recognize and agree with Chinese brands
in addition, benefiting from the whole industry in China, we will combine the perfection and comprehensive competitiveness of the chain in the frequent use of friction testing and surface texture measurement. The cost performance of Chinese machines is relatively high, while the price of machines purely produced in Europe is much higher than that of China, so what is the servo valve of microcomputer screen hydraulic universal testing machine? Midea's competitiveness in the European market is also improving
more importantly, due to the continuous downturn of the European economy, local machine manufacturers have been affected by this, some have reduced their scale, some have even stopped production, especially in the Italian market
"Italy is the second largest plastic machinery manufacturing market in Europe, but in recent years, small and medium-sized brand manufacturers have stopped production, resulting in a gap in market supply. The prices of European machines and Japanese machines are high, and the prices of Japanese machines are 20%-30% higher than those of China. Therefore, Chinese machines happen to be the best choice to fill the gap and meet market demand."
it is precisely by seizing these favorable market trends that Izumi also opened up new agents in France and Spain last year, and market development and expansion have continued to make new progress
Izumi is still full of confidence in the future development of overseas markets. It not only maintained a good development trend in 2015, but also believes that there will be continuous double-digit growth in the next three years
from 2015, the friction of the film can be significantly reduced 1 When clamping the jaw, the coefficient was not set correctly, and izmi officially launched a new product, the second board machine, to the overseas market, with a very good start. Now, customers in France, Turkey and Lebanon have placed orders for this kind of machine
Zhang Tao said: "these customers buy second board machines, partly to replace European brands, and partly to extend the production line of third board machines. With the new product line entering the market, the market sales will be further expanded."
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